CX Strategy | NTT DATA

CX and Digital Products

CX Strategy

Boost engagement across devices, channels and regions with deep market intelligence and CX insights that ensure your strategy is informed by the latest trends and customer expectations.

Optimize engagement with expert CX Strategy

Provide your customers with a more flexible and convenient way to connect with your brands with our CX Strategy service. We can help you boost engagement across devices, channels and regions, with minimal friction. We delve deep into market intelligence and CX insights to ensure your strategy is informed by the latest trends and customer expectations. We also leverage customer and user research and discovery to uncover the motivations and behaviors of your customers, providing a solid foundation for impactful strategies.
Our team uses a range of proven methodologies, including usability testing, A/B testing, contextual inquiry, ethnography and other feedback techniques. These approaches allow us to gather meaningful insights that inform strategic decisions and optimize customer interactions. We put your customers at the heart of our recommendations, focus on actionable insights and help you achieve tangible results.

Our Impact

20

design studios around the world

15K+

people with deep CX design expertise

2K+

global clients across a range of industries

7B

customer engagements enabled each year

Case Studies

CX and Digital Products

 Building a new CX design team and workflow with CX-driven DesignOps

We created a customer journey map for E.design Insurance, boosting CX understanding and enabling improvements.

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CX and Digital Products

Nexi

Reducing downtime and improving productivity at global manufacturing facilities through RealWear AR headsets.

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CX and Digital Products

Revolutionizing global mobile banking

We worked with UniCredit to enhance a global mobile banking app.

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CX and Digital Products

dōcō by Renfe

The dōcō app allows users to plan trips and buy tickets and mobility services on one platform

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Awards and recognition

Everest Group | 2024
Major Contender, Enterprise Immersive Experience Services PEAK MATRIX® Assessment 2024

ADI Compasso d’Oro Award | 2024
NTT DATA and ACEA win the prestigious Compasso d'Oro award for design of a sustainable water management system built for a more ecofriendly future.

The Forum for Public Administration in Italy | 2024
NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024

Cannes Lions | 2024
NTT DATA sponsored the 2024 Young Lions Competitions

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