Gain a competitive advantage through industrial innovation
Achieve industry-leading efficiency, agility and innovation across your manufacturing value chain. Our industry-specific technology solutions and digital operations expertise help streamline processes, reduce costs and scale transformation. We empower manufacturers to build a smarter, faster and more sustainable enterprise.

Our Impact
manufacturing clients globally
employees worldwide
countries
Our services
Our comprehensive range of services is designed to support innovation, efficiency and sustainability in the manufacturing and retail industries.
Manufacturing
Consulting for Manufacturing
Enhance customer centricity, digital innovation, servitization, digitization, de-risking and sustainability through our deep expertise and solutions.
Manufacturing
Network, Infrastructure, Security and Connectivity
Ensure seamless connectivity from edge to cloud with our solutions for private 5G, Industrial Internet of Things, cloud and edge.
Manufacturing
IT/OT Convergence
Gain advanced manufacturing capabilities, real-time data integration, process integration and enhanced operational agility with connected IT/OT systems.
Manufacturing
Intelligent Factories
Enable a connected, efficient manufacturing system by combining IoT, software engineering, process excellence and the innovative use of digital twins.
Manufacturing
Digital Supply Chain
Enable real-time, autonomous decision-making by redefining the entire supply chain with a focus on enhancing operational efficiency through multiagent hyperautomation, and promoting environmental sustainability.
Manufacturing
Enterprise Applications
Accelerate business outcomes by leveraging our preconfigured, industry-specific solutions for best-in-class technology partners in enterprise resource planning (ERP), customer relationship management (CRM), product lifecycle management (PLM) and more.
Manufacturing
Customer Centricity & Digital Channels
Design, set up and operate digital channels (B2BC and marketplaces) that enable collaboration between manufacturers, distributors and points of sale to boost sales, reduce cost to serve and increase loyalty.
Manufacturing
Trade Promotion Management, Customer Plan and RGM
Drive profitable growth with end-to-end consulting and technology solutions for trade promotion management, customer plan and revenue growth management, leveraging AI, predictive analytics and integrated platforms to optimize trade spend.
Manufacturing
Retail Execution and Perfect Store
Improve in-store experiences with AI-powered image recognition, advanced analytics and expert consulting services. We can help you maximize product availability and sales performance by optimizing shelf compliance and planogram execution.
Selected Solutions
Asset Based Solutions
Syntphony Conversational AI
Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents that uses artificial intelligence with Generative AI to understand and deliver hyper-personalised responses to users. It has been specifically tailored to the needs of Retail to drastically reduce customer service costs as well as shop network support.
Asset Based Solutions
Syntphony Payments
It is NTT DATA's SaaS payment management platform. It offers full control and flexibility to create value for the end customer and securely manages all payment methods and channels.
Asset Based Solutions
Syntphony Perfect Store
Syntphony Perfect Store revolutionises product recognition and in-store payments. It enables direct product recognition with augmented reality and AI-powered machine learning. Welcome to the perfect shop and the perfect category.
Asset Based Solutions
Syntphony Pricing Management
Smarter pricing and higher profits. Syntphony Pricing Management addresses the challenges of traditional pricing with intelligent pricing management that ensures consistency across all channels. It allows you to track every pricing process at any time.
Asset Based Solutions
Syntphony Sales
It is the centralised SaaS platform offering a complete set of omni-channel retail solutions tailored to a variety of needs, both physical and digital. With a robust web services architecture and open source middleware, it ensures seamless integration across all major hardware vendors.
Asset Based Solutions
Syntphony Loyalty
It is the centralised SaaS platform in the cloud that integrates all loyalty solutions to achieve business objectives by influencing customer behaviour and surprising them with an innovative, useful and personalised user experience. A solution that also includes collaborative elements, social networking and gamification.
Innovation
Lack of ideas is not a problem for brands, but they do need to improve execution, an area where we can help with solutions for portfolio and project management, product formulation and development, compliance, and configuration.
Marketing & Sales
We are experts in the implementation of sales planning, automation and operations solutions, as well as omni-channel customer service and promotions management.
Disruptive Technologies
We offer strategic advice on the opportunities presented by disruptive technologies such as AI and blockchain in sales optimisation, consumer behaviour, inventory management and other key areas.
Operations Optimization
NTT DATA has extensive experience in industrial plant solutions, in areas ranging from industrial execution systems to operation, maintenance and asset management to supply chain optimisation.
Case studies
Explore how companies in manufacturing and retail have achieved their goals by partnering with NTT DATA.

Manufacturing
Elevating production and quality with advanced SAP Solutions
Working with Greene Tweed, we helped transform their production processes by enabling real-time insights into their manufacturing operations.
Read the case study
Manufacturing
Tracking of greenhouse gas (GHG) emissions effectively
Our C-Turtle™ platform provides precise GHG emission visualization, helping companies worldwide report their carbon dioxide emissions effectively and collaborate on decarbonization efforts for shared environmental accountability.
Read the case studyIndustry recognition
IDC | 2024
NTT DATA Named a Leader in IDC MarketScape for Worldwide Smart Manufacturing Strategy Service Providers
Everest Group | 2025
NTT DATA named a Leader in Everest Group Industry 4.0 Services PEAK Matrix